Presentation by Dominic Dolan from The Business Body

View your business like your body, and you will maximise the health and value of both

1. Overall health of Body & Business
   1. If we want to maximise the health and effectiveness of our body we need to look after individual parts but it is essential we deal with it holistically
   2. Similarly with our business we need to look after parts but maintain a strategic and holistic view
2. Recognition of Environment
   1. We need to consider the survival of the body in relation to the environment we are in and the term we are there. If we find ourselves in extreme exposure we may have to sacrifice limbs for the body to survive. However, if we can impact our ability to react to the environment, such as getting fitter to cope with stress, than that is the way forward.
   2. With business, if the environment turns agains us such as recession, we may have to sacrifice part so fthe business to survive. However, if we can impact our ability to react to the environment, such as better systems to reduce costs or react more quickly to market demands, then that is the way forward.
3. Independent value
   1. If we improve our body and mind then our value rises, as demonstrated in higher salary or chargeout rate. To achieve this we need to have access to our offerings to be independent of others.
   2. With our business, if its benefits, strengths and value function independent of our involvement as owners, then the value in the market will be much higher for buyers or investors.

Come and listen to the details on Friday morning.